Ch. 5: Developing a Global Vision

      The success of Starbucks outside of the United States has to be given credit for their strategic marketing in outside countries and in the U.S. They have stores in almost all the continent, Asia pacific, The Americas, Europe, Middle east, Africa and Greater China. "In August 1996, Starbucks Coffee International  opened the first Starbucks location outside North America with a groundbreaking store in the high-fashion Ginza district of Tokyo, Japan. Since then, Starbucks has offered the highest quality arabica coffee, handcrafted beverages, and legendary service that combine to provide the unique Starbucks Experience to customers in nine countries in the Asia Pacific region. These countries include Australia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand."

     Starbucks has opened 16,858 stores since they first started and last year opened their first store in Hungary and El Salvador. But they are smart enough to be put these stores at locations where they know that the people that live close by or go into these places will pay the price for a Starbucks drink. So most of the stores were first placed in well developed countries both globally aware of brands and economically developed. This may be why they put more focus in Asian countries first and then to other countries to expand their company strategically and well planned to where they would have a good percentage of doing good.

     Starbucks has also spread there new way of business by being eco friendly and spreading the word on how and to who they purchase most of their coffee from. Most which are farmers in countries like el salvador, honduras Guatemala and other South America countries and tea from India. Starbucks both advertise there coffee globally but also provides jobs globally. So brand loyalty may be something that people who live outside of the U.S. may want to be loyal to a company that not only provides coffee but also provides the Starbucks experience imported coffee and tea and also an eco friendly business.

http://www.starbucks.com/responsibility/learn-more/goals-and-progress