Ch. 16: Integrated Marketing Communication

     For marketers at the Starbucks Company they have to be able to inform customers about Starbucks and what it offers. Promotion is key to a successful business when its not over done and just becomes a sort of infomercial. Starbucks promotional strategy goes from updating their loyal customers by email or text bout new products to enticing in new customers by mass communication promoting their products on TV commercial or by store displays. One of their biggest promotional success is having a celebrity walking around with a Starbucks cup. Starbucks has many loyal customer who will change to no other brand of coffee or tea maker because Starbucks have been so successful especially their marketers at promoting to their target market in such a way that because once their hooked they become loyal customers and have the competitive advantage that these loyal customers have the perception that they are getting the best at Starbucks.
     The relationship with Starbucks and their customer is very appreciated by Starbucks because they make sure that you are satisfied with your drink or you can get a whole new drink and sometimes even a coupon for a free drink.Online they have the My Starbucks Idea that allows customers to share their own ideas on products and new services that they would like. As for advertising according to the following article i read online "Starbucks had an advantage over competitors with this campaign because people wanted to talk about it online with their friends. "They did not have to spend millions of dollars for advertising because the millions of fans they already have on Facebook and Twitter did all the advertising for them. According to the New York Times, this campaign was the biggest marketing effort Starbucks had undertaken."

     Starbucks makes sure to grab the attention of consumers and by doing so they then promote their products to see if it appeals to them. By having the interests of consumers they start producing new products to make consumers believe that the products being sold to them its of their desire and they must take action quickly and buy it. Marketers at Starbucks have learned about society and their needs or and to make people think they need something.

http://www.grandsocialcentral.com/hustler-marketers/brand-managers/starbucks-brand-managers/starbucks-use-of-social-media-keeps-customers-coming-back