Starbucks is always innovating their inventory and changing up products discontinuing products or adding a new product or renovating a product that probably has some bad reviews or not much a good sale. Especially around the holidays Starbucks uses this time to introduce new products that are usually only sold during the holidays. Like the pumpkin spice latte which they sell a lot of during the month of november for the thanksgiving holiday and even past thanksgiving well past into december. They also introduce to their blends of whole bean coffees a Christmas blend.....which to some buyers review on the Starbucks page “has a great and different taste.”
To introduce a new product to the Starbucks line it cant just be popped out of think air and expect customers will like it. Like most firm Starbucks has to go through marketing plans, get opinion from many others that both benefit and don't benefit from the company and then put out to the public to screen its sales for a trial period. If it succeeds than they have a done a good investment but f it doesn't it has been a lost of money but not a lost of time since now they know what kind of products there customers will and will not buy. Customers at Starbucks have the Starbucks online page to give their complaints or ideas to make a better a product and Starbucks sometimes responds to these opinion and ideas. Which is both a great marketing strategy because they see what customers like and also they are able to make the customers feel like Starbucks really cares about their customers opinion.
Even though Starbucks is very criticized (mostly by Dunkin’ Donuts or Mcdonalds coffee drinkers) they have been developing new drinks such as instant coffees even though its not a new product for the coffee market but it is a new product for Starbucks. This instant coffee is targeted mostly towards older coffee drinker who like the lighter taste in the coffee and for those on the go. Starbucks also introduced for the holiday the B1G1 FREE Holiday drinks “To Share in the Spirit of the Season With the Gift of a Second Beverage For Free – Let's Merry”. So if you with more than one person with you you get the second drink for free and using these smart trick will definitely benefit Starbucks knowing how nice people get around the holiday times to bad for Starbucks this kindness does not last all year.
STARBUCKS® HOLIDAY BEVERAGES:- NEW! Skinny Peppermint Mocha – Fans of Starbucks classic seasonal beverage can enjoy a lighter interpretation of their favorite holiday treat. Prepared with sugar-free peppermint syrup and skinny mocha sauce, the new Skinny Peppermint Mocha is just 110 calories for a Tall (12 fl oz.).
- Peppermint Mocha – A seasonal favorite featuring a combination of espresso with bittersweet chocolate, peppermint syrup and steamed milk, topped by whipped cream and chocolate curls.
- Gingerbread Latte – This ever popular beverage blends the flavor of freshly baked gingerbread, with espresso and steamed milk, topped by whipped cream and ground nutmeg.
- Caramel Brulée Latte – A holiday delight, this beverage features a combination of rich caramel sauces, espresso and steamed milk and is topped with whipped cream and caramel pieces.
- Eggnog Latte – Starbucks wildly popular interpretation of holiday eggnog features rich espresso with subtle holiday spices, making it a perfect choice for a crisp fall or winter day.
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