Ch. 4: The Marketing Environment

     One of the main reason for Starbucks success is their ability to know and learn from their customers and are able  to change and do it quickly to satisfy consumers needs and wants in this network friendly world. The Starbucks brand is known for their sophistication and luxurious coffees. Their marketing strategies are very well thought out as they seek to provide the best possible coffee to adults raging from the age of 25 to 40 even though today you kind find newborn to seniors with their caregivers. Starbucks is able to not only be reached to these age groups but others with their variety of products from graham animal crackers and apple juice for children to soups and sandwiches for adults. The company has spread like wildfire, “Today, we are privileged to connect with millions of customers every day with exceptional products and more than 17,000 retail stores in over 50 countries”.The benefits that Starbucks provided to their customers is the experience of what they will get at the store from being able to hang out with friends to even holding job interviews. They care very much of the environment and are able to share that with customers by telling them that when they purchase a Starbucks product there helping others. They are very good marketers because of their awareness on the change in the population into looking into greener products that are eco friendly and also helping out in different communities and underdeveloped countries by volunteering and raising funds. It is Starbucks goal to, "make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly."

Below you can see how their commercial targets office workers:

RE:Starbucks Company Information