Products at Starbucks have been advertised in such a way that customers that buy Starbucks will not even dare to compare its products to any other offers like Dunkin Donuts or McDonalds. Starbucks has changed he coffee concept at it used to be and is integrating a much younger target market into their marketing strategies. From providing coffee from a free trade agreements with various countries in South America and Africa as well as in India. This Consumer product can be seen by their consumer as a specialty product even though it’s not because to loyal Starbucks consumers there is nothing compared to what they get or the quality that they perceive they are receiving from Starbucks products. Marketers at Starbucks have done a great job with this because it’s a luxury that even though through hard time people are not willing to stop drinking or eating Starbucks products.
The superiority perceived from Starbucks products is off an action that you can’t get anything that competes to them anywhere but a Starbucks store. The company has created a large selection of products not just coffee. They have extended their product line depth from adding syrups to the coffees to different spices, Candy like peppermint, and milk. They provide smoothies, Frappuccinos, bottled water, organic juices, and soft drinks, to carton milk and animal crackers for kids as well as a long line of desserts. At some locations Starbucks offers food that can be eaten at the store such as sandwiches soups, pizza and many more products. So Starbucks has not just stuck to coffee but they have expanded and are offering everything from making your own coffee at home with coffee machines, grinder, and coffee mugs, thermos, to keep your coffee hot to reusable cups for cold drinks. They have meals for breakfast lunch and dinner which are all “made with high-quality, simple ingredients. So all the goodness you taste is real food, simply delicious.”
Starbucks has just modified some of their products instead of introducing new ones such as the caramel Frappuccinos now they make salted caramel Frappuccinos as well as their hot chocolate they now make salted hot chocolate which according to the baristas are supposed to bring out their flavors more. The Starbucks brand has been brought to the point where Starbucks advertising team have decided to switch there logo from just having the image of the Greek mermaid instead of having the image the word “Starbucks”. People are able to recognize the brand name so well they don’t even need the words to know what store it is.
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