The concept of Starbucks products and how it relates to it's target market.

     The concept of Starbucks product is to achieve customers satisfaction and to have a competitive edge against all other competitor try to bring them down. "Starbucks purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of complementary food items, a selection of premium teas, and beverage-related accessories and equipment, primarily through company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels such as licensed retail stores and, through certain of its licensees and equity investees, Starbucks produces and sells a variety of ready-to-drink beverages." This can relate to it's target market because its providing more than just coffee to them. They can sit and eat breakfast, lunch and dinner at Starbucks or go online with free wifi access in a comfortable and laid back environment. Starbucks is more than just a cafe it brings a whole other level to the market that others have to try to catch up. So even thought they do not market to younger children they do market to their parents that can purchase their children Starbucks products such as the pastries, juice and chocolate milk. They don't market to senior citizens either but they have now created a line of instant coffees Starbucks VIA® Ready Brew which they hope will attract the older customers.


As seen below one of Starbucks loyal customers:

Suri Cruise gets her daily cup of hot chocolate with her nanny on Thursday (February 24) in Vancouver, Canada.

The 4-year-old cutie has been a constant customer at Starbucks while she has been in Vancouver.

Re:STARBUCKS INVESTOR RELATIONS