The two most effective ways that Starbucks uses marketing is by word of mouth which is more trustworthy than commercials because its not a company representative that is trying to say everything nice about Starbucks but a person you may trust and know which is why third party endorsements have definitely worked for Starbucks.
 |
| Shrek 2 |
One of my biggest surprise was seeing them advertise for kids because even though their target market are adults from 25-56 years old somehow Starbucks marketing has been advertised in movies for kids such as Shrek 2. Even though they don't 'supposedly' advertise to kids somehow their store logo got into a children's movie and knowing kids and how curious they can be most likely their going to ask their parents to take them to Starbucks since Shrek went there as well.
Marketing Specialist at Starbucks has made their logo branded which makes it known by everyone without it even having to say 'Starbucks'. The majority of the United States population recognizes the logo and this is a great marketing strategy since consumers now have raised the companies brand because is very well known and customers have the perception of a higher quality products against Starbucks competitors makes it a great form of branding because consumers think they are buying better value of the products sold at Starbucks. Which all lead to new customers and with their ability to expand so fast higher profit which leads to higher stocks profit since people recognize that Starbucks is a well branded company.
 |
| Miley Cyrus |
Starbucks focused a lot in spreading out their companies name by word of mouth just recently they have made commercial adds but what they mostly work for is to be recommended to their product by someone consumers know. Or they can take an opinion leaders and make advertising with them as Starbucks has taken a lot of advantage from in being in many box office hits such as which pictures of them are showed below they go from You've Got Mail, Miss Congeniality, Austin Powers: The Spy who Shagged me, The Devil Wears Prada, and many more. As well as on TV shows such as "Sex and the City". Seeing your favorite artist or actress sipping on a cup of Starbucks beverage may give you the motive to go and get some yourself.
 |
| Kim Kardashian |
They also have the advantage that many celebrities always enjoy one Starbucks and have free advertising form him in an article I read on Miley Cyrus while being in New York "Miley expressed her fondness of Starbucks coffee, told over 135,000 of her Twitter friends that she was out wandering around at night looking for a store and after finding it, had her picture taken holding the coffee and posted it online. Instant 7 figures worth of promo and publicity for Starbucks, for free. Celebrities seem to enjoy and Starbucks can to be any happier since celebrities as young as Suri Cruise, Katie Holmes and Tom Cruise Daughter to Disney Stars such as Miley Cyrus, Selena Gomez and Vanessa Hudgens to world wide known singers like Madona and Reality TV stars like Kim Kardashian and many more that can be seen in the link provided. Celebs that Drink Starbucks
 |
| Maid of Honor |
 |
| Selena Gomez |
 |
| Vanessa Hudgens |
 |
| The Devil Wears Prada |
 |
| Miss Congeniality |
Marketing Specialist at Starbucks has made their logo branded which makes it known by everyone without it even having to say 'Starbucks'. The majority of the United States population recognizes the logo and this is a great marketing strategy since consumers now have raised the companies brand because is very well known and customers have the perception of a higher quality products against Starbucks competitors makes it a great form of branding because consumers think they are buying better value of the products sold at Starbucks. Which all lead to new customers and with their ability to expand so fast higher profit which leads to higher stocks profit since people recognize that Starbucks is a well branded company.
No comments:
Post a Comment